One of North America’s most popular denim brands, Gap, was born out of need.
In 1969, Don and Doris Fisher couldn’t find a good pair of jeans that fit well. They found that most young adults were having the same problem: consumers who were between childhood and adulthood didn’t seem to have a clear market of clothing at the time. This age group was often referred to as being caught in the ‘Generation Gap’. The Fisher named their first store ‘The Gap’ for this reason.
Gap went on to become one of the most popular stores across North America. It was the go-to spot to purchase denim and clothing for young adults at an affordable price.
Today, Gap has over 3,100 stores worldwide, and has expanded to provide affordable, stylish clothing for almost all age groups.