JASK Salon + Day Spa, a long-established beauty destination in Stittsville, has always built its reputation on thoughtful service, skilled stylists and a calm, boutique day-spa atmosphere. Founded in 2003 by owner Bob Tajeri-Goharzad, the salon combines a full menu of hair services with facials, massages, manicures, pedicures, lash and brow treatments, waxing, sugaring and more. As the beauty industry shifts and clients become increasingly conscious of what’s used on their hair and skin, JASK is taking a deliberate step forward: the salon is transitioning the majority of its professional and retail products to Canadian brands.
Bob says the decision grew naturally out of both values and timing. “There’s a moment right now where people are thinking more critically about what they’re buying and who they’re supporting,” he explains. “We’ve served this community for more than twenty years, so it feels right to carry products that reflect that same sense of local care.” For JASK, this means bringing Canadian-made, Canadian-distributed or Canadian-developed lines into daily use wherever possible, while moving away from American-sourced products when equivalent or better options exist here at home.
In the colour department, JASK continues to work with Redken, noting that the brand’s Canadian line offers consistency, quality and easier traceability in sourcing. They are also fully shifting their L’Oréal Professional products to the Canadian branch of the company, choosing formulations made for the Canadian market rather than relying on U.S. or European imports. “When a brand operates in multiple regions, we believe it makes sense to choose the Canadian arm,” Bob says. “It gives us better transparency, and it supports the industry here.”
For haircare, skincare and spa services, JASK is foregrounding Canadian makers wherever the quality meets their standard. Bushbalm, Silkline Professional, Revive7 Science and Dr. Renaud Laboratoire are core to their beauty and skincare offerings; the Esthestic products have mostly been Canadian-made since Jask’s inception. These brands bring a mix of plant-based ingredients, science-driven formulas and clean manufacturing practices, all while being locally rooted. Bob notes that this is about aligning the salon with products that reflect Canadian innovation in the beauty industry. “Quality is the first requirement,” he says. “We choose Canadian because the quality is there. And when it’s not, we look for international partners who share our philosophy.”
One of those partners is EVO, the Australian brand known for its performance-driven, cruelty-free formulations. EVO remains in JASK’s lineup not as an exception, but as an example of how the salon chooses consciously rather than nationally. “When a Canadian product isn’t available in a certain category, we’re still selective,” Bob explains. “EVO is a company whose values match ours. Ethical, transparent, high performing. That matters just as much.”
For clients, the transition comes with greater traceability, more thoughtful ingredient profiles and the knowledge that many of the products used in their services are developed or distributed close to home. Staff are already trained to walk clients through the new lineup and explain the strengths of each brand.
Bob sees the shift as an evolution rather than a pivot. “Our goal has always been simple: take care of people,” he says. “Supporting Canadian brands is one way to do that. It keeps us connected to our community, it keeps quality high and it keeps us accountable for what we’re putting on someone’s hair or skin.”
The result is a salon experience rooted in expertise, intention and a growing commitment to Canadian beauty, with carefully chosen global partners rounding out the lineup only when needed.