Northern Alliance has always moved quickly. Founded in Ottawa in 2021 as a full-service real estate brokerage, the organization has grown into a leading force in Eastern Canada’s real estate landscape. Built on collaboration, education, and empowerment, it continues to redefine what a modern real estate company can be. Its team has grown to 410 agents, adding 118 new agents this year.
The Northern Alliance movement has taken off,” says Tarek El Attar, Chief Executive Officer and Co-Founder. “We are onboarding new partners weekly and are now fully bilingual, with agents from Toronto to Quebec City serving clients across Eastern Canada.”
The pace of expansion has been remarkable, but what stands out most is how connected those agents feel from day one. At the center of Northern Alliance’s culture is a commitment to mentorship, shared learning, and team success. “We bring new agents into the fold right away through weekly trainings, webinars, and organizational events that span both provinces,” says El Attar. “The culture of collaboration encourages experienced agents to reach out to our newest additions. We are all rewarded through each other’s successes.”
This culture-driven approach has helped Northern Alliance stand apart from traditional brokerages, where competition can often take precedence over mentorship. Here, success is viewed as collective. Veteran agents regularly co-host training sessions, lead market panels, and share templates and strategies that newer agents can immediately apply to their business. “We’ve built an environment where knowledge doesn’t stay siloed,” says El Attar. “The goal is for everyone to grow faster together.”
That spirit of partnership has translated into measurable results. This year alone, Northern Alliance partners closed more than 2.3 billion dollars in sales volume. Just three and a half years after launching, the brand has become a national force built on innovation and trust.
A key part of that success lies in its evolving approach to education. “This year, we have continued to raise the bar by focusing on delivering the highest value to realtors through enhanced training and coaching programs,” says El Attar. “We have expanded beyond traditional real estate education to include strategic financial planning, helping agents build sustainable wealth through stock options, passive income opportunities, and long-term investment strategies.”
The model also includes a revenue-sharing system that allows agents to benefit directly from the company’s success. It’s a structure that empowers, motivates, and aligns everyone under one mission: collective achievement.
For Steve Alexopoulos, Broker, Co-Founder, and Team Leader, that hands-on leadership is where the organization truly differentiates itself. “Our coaching approach is intentionally practical and scalable,” he says. “We have built a framework that blends live, field-based coaching with structured onboarding systems so agents receive real-time feedback on key skills like listing presentations, pricing strategies, and negotiation techniques.”
He adds that ongoing accountability plays a major role in driving growth. “Our coaching cadence includes regular one-on-one sessions that focus on goal setting and measurable improvement. It equips agents with the tools, discipline, and support they need to elevate their business in a competitive market.”
At the heart of Alexopoulos’s leadership philosophy is what he calls the human side of success. “What separates a good agent from a great one is the willingness to keep learning,” he says. “In today’s environment, good agents compete, and great agents collaborate. At Northern Alliance, collaboration and knowledge sharing are the lifeblood of our growth.”
That collaborative mindset will take centre stage at Evolv3 2026, Northern Alliance’s upcoming flagship event. Now entering its third year, Evolv3 brings together agents, entrepreneurs, and industry leaders for a day of learning, connection, and forward thinking.
“Building on the incredible momentum of the past two years, Evolv3 2026 is set to be our most impactful event yet,” says El Attar. “We are elevating the experience with expanded networking opportunities and a curated selection of vendors who provide real, practical value to industry professionals.”
More than just a conference, Evolv3 functions as a cultural summit for Northern Alliance, where innovation, strategy, and wellness intersect. The event showcases the brand’s forward-thinking mindset and its commitment to developing agents who are resilient, well-rounded, and equipped for long-term success.
For Sara Khoury, Director of Operations and Event Lead, Evolv3 is about much more than motivation. “My goal is for every attendee to walk away with something truly actionable, not just motivation, but real strategies they can implement to elevate both their business and their mindset,” she says. “Evolv3 has always been about growth in every sense: professional, financial, and personal.”
The event will feature top industry speakers alongside wellness experts and entrepreneurs, creating an atmosphere where authenticity meets strategy. “People leave with fresh insights on how to build sustainable, future-focused real estate businesses, along with a renewed sense of purpose and connection,” Khoury adds.
From local fundraising tournaments to nationwide agent development, Northern Alliance’s vision has remained consistent: build something that lasts. “We see ourselves as stewards of both the business and the community,” says El Attar. “Our success is not just about growth. It’s about helping make our cities better than we found them.”
By 2030, the team expects Northern Alliance to be a defining name in Canadian real estate. Given the organization’s trajectory, that goal no longer feels aspirational. It feels inevitable.
