In Ottawa’s grooming and beauty industry, Phil Weaver has quietly built one of the most influential portfolios of businesses in the city.
Over the years, Weaver has developed a network of salons, training institutions, and grooming centres that collectively shape how thousands of Ottawans experience professional haircare. In 2019, his group acquired two beauty academies in Ottawa and London, Ontario, helping train the next generation of hairstylists, barbers, estheticians, and medical esthetics professionals entering the industry.
“When you work in this industry long enough, you realize it’s about more than haircuts,” Weaver says. “It’s about people, mentorship, and building places where professionals can develop their craft.”
It’s a rare position in the industry. While many owners focus on one location, Weaver’s work spans the full ecosystem of grooming. He develops talent, builds businesses, and creates spaces designed around the evolving expectations of modern clients.
Among those ventures is Roosters Men’s Grooming Centre, a concept that reflects Weaver’s belief that men’s haircare deserves the same level of attention, expertise, and environment traditionally associated with high-end salons.
Roosters was never meant to be a typical barbershop.
Instead, it was designed as a modern grooming destination for men who want precision, consistency, and a more refined experience when they sit down in the chair.
Bringing Elevated Grooming to Ottawa
At Roosters Men’s Grooming Centre, the experience begins before the first cut is made.
Clients are welcomed into a space designed for relaxation, where the focus is on comfort, professionalism, and attention to detail. Every appointment begins with a consultation, giving barbers the opportunity to understand the client’s lifestyle, face shape, grooming habits, and personal style.
The goal is simple: create a haircut or beard style that works not only in the moment but also in the weeks that follow.
“A lot of men grew up thinking a haircut was something you rushed through every few weeks,” Weaver says. “What we try to do at Roosters is slow that down a bit and make it an experience that’s actually enjoyable.”
This approach stands in contrast to the traditional quick-turnover barbershop model. At Roosters, appointments are designed to give clients time and attention, allowing barbers to focus on precision and consistency rather than speed.
A Business Built on Craft
Weaver’s perspective on barbering is shaped by a career that spans both entrepreneurship and mentorship. Before entering the beauty industry, he spent nearly three decades in the technology sector, building and scaling businesses globally. When he transitioned into the salon industry in 2008, that operational experience helped him expand quickly while maintaining a strong focus on professional training and standards.
Each location is staffed by experienced Master Barbers who bring years of experience and ongoing education to their craft.
Roosters barbers stay current with new styles and techniques, but always with an emphasis on those foundational skills.
Consistency is key. Clients expect their haircut to look the same every visit, and Roosters’ training standards are designed to ensure that level of reliability.
That focus on professional development is also connected to Weaver’s broader work in the industry. Through his salon network and the beauty academies acquired in 2019, his organization now helps train many of the hairstylists, barbers, and esthetics professionals entering the workforce across Ontario.
Rooted in Ottawa
Despite the scale of Weaver’s business interests, Roosters remains firmly connected to the city it serves.
The shop is locally owned and proudly rooted in Ottawa, reflecting the professionalism and approachability that define the city itself. Roosters employs skilled barbers from the region and welcomes a clientele that mirrors Ottawa’s diverse population.
“Ottawa has an incredibly diverse clientele,” Weaver says. “You have professionals, students, entrepreneurs, people from all over the world. That mix is what makes working in this city so interesting.”
The shop also supports local initiatives and community efforts, reinforcing its connection to the neighbourhoods it serves.
For Weaver, that connection is an important part of what makes a barbershop meaningful.
“A grooming centre should feel like part of the community, not just another retail service.”
Premium Services and Products
Roosters offers a full range of grooming services tailored specifically to men, including precision haircuts, professional beard trims and shaping, straight razor neck shaves, hot towel services, and personalized grooming consultations.
Each service is designed with the same philosophy in mind: attention to detail and long-lasting results.
The experience does not end when the haircut is finished. Roosters also carries a curated selection of premium men’s grooming products designed to support hair health, styling, and maintenance between visits.
Barbers take time to walk clients through proper at-home care, explaining how to maintain their look and keep their hair and beard healthy until their next appointment.
It’s another example of the approach Weaver has built into the business.
The Roosters Standard
Across Ottawa, Phil Weaver’s influence can be seen in the businesses he has built, the professionals he has mentored, and the thousands of clients who visit his salons and grooming centres each year.
Roosters Men’s Grooming Centre represents just one piece of that broader story, but it captures the philosophy that runs through all of Weaver’s work in the industry.
Respect for craft. Consistency in service. And an environment where clients feel comfortable returning again and again.
“At the end of the day, if someone walks out feeling more confident than when they came in, we’ve done our job,” Weaver says.
And in a city where first impressions matter, that philosophy has helped Roosters establish itself as one of Ottawa’s destinations for men’s grooming.
