Connect with us

Hi, what are you looking for?

Health/Fitness

Here’s How Hunger Affects Your Buying Decisions

It’s a well-known rule that you should never go grocery shopping when hungry, but how does hunger affect buying decisions of non-food items? A new study has the answer.

 

Research conducted by The University of Minnesota. Looked at feeling hungry affects your decisions when out shopping for non-food items. The study observed buying behaviours across a variety of scenarios. 

 

The results suggest that you should definitely eat before you shop. In one scenario, hungry participants (those who reported feeling a bit hungry, not incredibly hungry) were 70% more likely to buy than their satiated counterparts.

 

In another scenario, the purchases of hungry shoppers measured to be over 60% the spend of non-hungry shoppers.

 

The University of Minnesota Researcher team, which included Alison Jing Xu, attributes this effect to what she calls ‘an acquisitive mindset’. Hunger causes us to search for food, but in doing so, may activitate these acquisitive behaviours for non-food items as well.

The result? You are much more likely to buy things you’ll regret when you’ve eaten.

Advertisement Move Ottawa
Advertisement Village Green Dental Care

You May Also Like

Life

Ontario is no stranger to dock spiders who, despite their name, are found all over cottage country and not just on docks. Here are...

Entertainment

Francesca Farago, also known as “Frankie,” became a hit sensation after the airing of Netflix’s reality show Too Hot To Handle.

Entertainment

Who says that Christmas movies have to spread love and happiness through seasonal joy? Sometimes, these movies need to indulge on the darkness that...

Entertainment feature

There has been a war raging on for decades. It has destroyed friendships, turned loved ones against one another and, mildly inconvenienced restaurant patrons....

Advertisement Sysco
0
    0
    Your Cart
    Your cart is emptyReturn to Shop